Hospitality Learning Systems

Jeff Coy teaches marketing management for students earning their masters in management as well as basic and intermediate selling skills. He designed three courses to integrate with college curricula and corporate training programs.


IMPROVING BASIC HOSPITALITY SELLING SKILLS
Series 1

  • The Sales Person as a Professional
  • Prospect & Customer Identification
  • Time & Territory Management
  • Sales Maturity, Building Relationships & Motivation
  • Techniques of Selling
  • Asking Questions
  • Making Effective Presentations
  • Reaching Agreement and Getting Commitments

IMPROVING INTERMEDIATE HOSPITALITY SELLING SKILLS
Series 2

  • Observing Other People’s Behavior
  • Recognizing Different Styles and Personalities
  • Determining Your Communication Style
  • Learning to Predict Customer Behavior
  • Shifting Your Role to Become More Versatile
  • Relationship Selling Strategies
  • How to Get Different & Difficult People to Say Yes

HOTEL & RESORT MARKETING MANAGEMENT
Series 3

  • Getting Ready Your Marketing Team and Schedule
  • Tracking Trends
  • Analyzing Your Customer
  • Competitor Intelligence
  • Evaluating Product & Service
  • Forecasting Market Performance
  • Setting Marketing Objectives & Goals
  • Marketing Strategies for Groups, Individuals, Business & Leisure
  • Assigning, Scheduling & Costing Marketing Action
  • Figuring a Marketing Budget
  • Measuring Marketing Effectiveness
  • Presenting Your Marketing Plan for Approval & Funding

Want to schedule a complete course for your employees or members? Click here

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Services:
Research & Consulting
Strategic Planning
Design Development
Management Consulting
Marketing Consulting
Hospitality Learning Systems
Speeches, Seminars and Workshops
 


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