Jeff Coy specializes in hotels, resorts, tourism, waterparks, theme parks, attractions, arenas & convention centers.
His consulting services include research & analysis, strategy development, design-development, marketing and management.
He focuses his expertise on Market Research & Analysis, Economic Feasibility Studies, Impact Analysis, Marketing & Sales Audits, Operational Reviews, Renovation & Repositioning, Customer Database Marketing, Product & Service Quality Evaluations, Customer Satisfaction & Employee Opinion Surveys, Strategic Marketing Plans, Franchise & Management Selection, Owner Support Services, Litigation Support and Speeches & Seminars & Workshops.
Prior to establishing JLC Marketing Associates in 1986 and JLC Hospitality Consulting in 2000, Jeff was Senior VP of Marketing for Kahler Hotels Corporation, Director of Marketing Services for Ramada Inc and Director of Marketing for Carefree Inn Resort.
A partial list of clients includes: Boyne Mountain Resort, MI; The Gulf Hotel, Bahrain; Hotel del Coronado, San Diego CA; L’Ermitage Hotels, West Hollywood CA; Best Western International Inc, Phoenix AZ; Choice Hotels International, Chevy Chase MD; Grupo Sol Melia Hotels, Asia Pacific; Horwath’s Tourism Solutions International, Singapore and Hilton Inns Inc, Beverly Hills CA.
Jeff holds a BA from Michigan State University and a Masters in Public Relations from Boston University. He write frequent articles for industry publications and authored two marketing books for the hospitality & travel industry --- “How to Produce & Implement a Hotel Marketing Plan” and “Hitting the Target: Avoiding the 5 Biggest Mistakes in Hospitality Marketing.”
Affiliations include: American Hotel & Lodging Association, Hospitality Sales & Marketing Association International, World Waterpark Association and the International Association of Amusement Parks & Attractions.
Jeff works with a team of consultants and is affiliated with 160 consultants worldwide through ISHC --- the International Society of Hospitality Consultants.
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